SmarTone-Vodafone's goal is to better enrich customers' lives, and to become the most profitable provider of total communiations services. The SmarTone-Vodafone customer proposition is bringing you closer to what matters to you - a world of greater possibilities and achievements, encompassing:
An intimate world of stronger relationships - feel more!
A richer world of fun and excitement - enjoy more!
A dynamic world of infinite opportunities - achieve more!
This customer proposition is essentially in line with our 'get closer' proposition, but with a sharper focus on the customer and customer benefits — to enable customers to feel more, know more, enjoy more and achieve more.
To encapsulate our customer proposition and to inspire in our customers a vision of their world of greater possibilities and achievements, our brand advertising campaign is adopting a new tagline 'see you there'. This simple phase serves as a focus for every thing we do in delivering services and products that enrich our customers' lives.
